What is leadership storytelling?
Leadership storytelling is the deliberate use of a concrete narrative to help people understand a value, decision, change, or possibility.
See how well you select, shape, and deliver stories that clarify meaning without distorting reality.
Answer as you are today
Choose the answer that best describes your recent behaviour at work. No email required.
What does leadership storytelling mean?
Leadership storytelling is the deliberate use of a concrete narrative to help people understand a value, decision, change, or possibility.
Why it matters at work
Stories help abstract ideas become memorable and human. Their persuasive power also creates responsibility: a useful leadership story must serve the audience, preserve relevant facts, and connect to a clear point.
What this assessment measures
Purpose & selection
Choosing a story because it serves a specific audience need.
Narrative structure
Creating movement through context, tension, choice, and consequence.
Delivery & integrity
Telling the story naturally while protecting truth and people.
How to interpret your score
Your overall result is normalised to a 0–100 scale. Use it to choose a practice area, not to compare your worth with somebody else.
Build your storytelling foundation
Your answers point to a few recurring situations where a simple routine could make your response more reliable.
A useful storytelling base
You already use this skill in some situations. The opportunity is to make it more dependable when pressure or ambiguity rises.
A strong storytelling pattern
Your answers suggest a reliable pattern. Keep testing it in harder situations and watch for the dimension that trails the others.
Designed for reflection, not diagnosis
The ten behaviour-based statements cover 3 practical dimensions. Responses run from “Never” to “Almost always”; negatively worded items are reverse-scored. Overall and dimension results are converted to a 0–100 scale. The assessment is educational and has not been psychometrically validated.
Read the full assessment methodology and editorial standards.
Research that informed this page
Tommi Auvinen, Iiris Aaltio, and Kirsimarja Blomqvist (2013), “Constructing leadership by storytelling: the meaning of trust and narratives”, Leadership & Organization Development Journal.