The mission statement of a company contains three important parts: the purpose, the values, and the goals of the company. The purpose is a brief statement that describes what the company does. The values are the guiding principles that help to shape the culture and operations of the company. The goals are specific, measurable objectives that the company hopes to achieve.
In a nutshell, a mission statement should be a brief explanation of an organization’s purpose for being in existence. It should explain the overall intent of the organization and what it is trying to achieve. The mission statement is used to support the vision and communicate purpose and direction to customers, employees, vendors, and other stakeholders.
A great mission statement should be inspirational, provide value, be plausible, and be specific.
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