What Comes First: Vision or Strategy?

You must first create a vision of what the organization should be. Once you have this vision, you will be able to develop a strategy that details how you will achieve your vision.

The vision is part of the strategy. The vision is the goal you are aiming to achieve and the strategy outlines the methods you will use to achieve that goal. The strategy’s goals are a list of the actions that must be taken to achieve the vision.

A vision is your ultimate goal, either for your company or for your product. This vision might be used by business leaders or employees to inspire others towards the same goal. Your strategy will outline how you plan on achieving your company vision. It gives you a direction and describes how your company plans to achieve the future you imagine.

A vision statement is a declaration of an organization’s goals, typically provided in the form of an inspiring or aspirational statement. A vision statement is often used as a tool to rally employees behind a common goal and can be used to help make strategic decisions.

A mission statement is a brief description of an organization’s core values and beliefs. A mission statement should be clear and concise and should guide decision-making.

About the Author
Hi there, I'm James, founder of Melbado. I have over 20 years of experience as a leader and entrepreneur. Recently, I turned to leadership coaching and writing to pass on my knowledge to the next generation. If you have any questions or comments, please contact me via our contact page.


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