What Is a Business Mission and Vision?

A business mission and vision is a statement that defines what the company does, who it serves, and what its goals are. It is usually short, clear, and to the point. A company’s mission statement should be a reflection of its values and purpose. The vision statement is a longer-term view of where the company wants to be.

In other words, a business mission statement is a concise description of what a company does and why it exists. It typically includes a company’s goals and values, and how it plans to achieve them. A business vision statement is a longer-term view of where a company wants to be, and what it wants to achieve. It can be more aspirational than a mission statement, and provide guidance on what kind of future the company wants to create.

Here is an example of a business mission:

Our mission is to provide our customers with the best possible experience by delivering quality products and services. We aim to exceed their expectations and create lasting relationships. We are dedicated to continuous improvement and innovation, always striving to be the best we can be.

About the Author
Hi there, I'm James, founder of Melbado. I have over 20 years of experience as a leader and entrepreneur. Recently, I turned to leadership coaching and writing to pass on my knowledge to the next generation. If you have any questions or comments, please contact me via our contact page.


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