What Is a Good Mission Statement?

A good mission statement is one that accurately reflects the company’s goals and values, while also resonating with its target audience. A mission statement that is well-written and aligned with the company’s core values will help to build trust and confidence with potential customers. Zappos’ mission statement of “To provide the highest level of customer service possible” is a great example of a mission statement that sets clear expectations and builds trust.

In other words, a mission statement is a brief description of an organization’s core purpose and focus. A good mission statement should be clear, concise, and easy to remember. It should also be inspiring and aspirational, motivating employees and customers alike to support the company’s goals.

Some of the best examples of mission statements come from companies that are committed to making a positive impact in the world. Life is Good is all about spreading the power and optimism of good vibes. Sweetgreen’s mission is to connect people to real food and inspire healthier communities. And Patagonia’s mission is to save our planet. These companies have found success by focusing on their missions and using them as a guide for all their decision-making.

A mission statement must include a company’s culture, values and ethics. It should also outline its fundamental goals and objectives. Additionally, a mission statement should explain how each of these applies to the company’s stakeholders, which include employees, distributors and suppliers, shareholders, as well as the wider community.

About the Author
Hi there, I'm James, founder of Melbado. I have over 20 years of experience as a leader and entrepreneur. Recently, I turned to leadership coaching and writing to pass on my knowledge to the next generation. If you have any questions or comments, please contact me via our contact page.


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