What Is Relationship-Oriented Leadership and Why Is It Important?

Relationship-oriented leadership, also known as people-oriented leadership, is a leadership style that focuses on supporting and motivating teams or work groups, and on fostering healthy relationships within those groups. Relationship-oriented leaders prioritize creating a healthy work environment, team cohesion, and group members’ individual and collective satisfaction.

There are several reasons why relationship-oriented leadership is important.

  • Healthy work environments are linked to increased productivity and creativity, and lower levels of stress and absenteeism.
  • Team cohesion is associated with better communication and collaboration, which can lead to improved task performance.
  • Satisfied employees are more engaged and motivated, and are less likely to leave their jobs.

In sum, relationship-oriented leadership is important because it can create a more productive, cohesive, and satisfied workforce.

A relationship-oriented leader can create a healthy work environment

A relationship-oriented leader can create a healthy work environment in several ways.

  • They can ensure that communication is open and honest. This means creating an environment where employees feel comfortable sharing their thoughts and concerns, and where they know that their input will be valued.
  • Leaders should also work to build trust within the team so that employees feel confident in their abilities and comfortable working collaboratively.
  • A relationship-oriented leader should also create a positive and supportive atmosphere, where employees feel like they are part of a team and are working towards common goals.

A relationship-oriented leader can build team cohesion

A relationship-oriented leader can build team cohesion by encouraging communication, engaging in team-building activities, structuring goals, offering training and development, celebrating successes, building trust, and defining values.

  • By encouraging communication, a leader can create an environment in which team members feel comfortable sharing ideas and concerns. This open exchange of information helps to build trust and understanding, both of which are essential for a cohesive team.
  • Engaging in team-building activities is another way to build cohesion. These activities can help team members get to know one another better and build trust. They can also help to develop a sense of team spirit and unity.
  • Structuring goals is another way to build team cohesion. By clearly defining the team’s goals and objectives, a leader can help team members to focus their efforts and work together towards a common goal.
  • Offering training and development opportunities can also help to build team cohesion. By providing team members with the opportunity to learn new skills and improve their knowledge, they can feel more confident in their abilities and work together more effectively.
  • Celebrating your team’s successes is another way to build cohesion. By taking the time to recognize and celebrate your team’s accomplishments, you can show them that you are committed to their success and that you value their contributions.
  • Finally, building trust is essential for a cohesive team. A leader can build trust by being honest and transparent, keeping confidence, and following through on promises.

A relationship-oriented leader can increase employee satisfaction

There are many specific ways in which a relationship-oriented leader can increase employee satisfaction.

  • With clear and concise instructions. This will allow employees to know exactly what is expected of them and help them to feel more comfortable and confident in their work.
  • By offering employees regular feedback, both positive and constructive. This will help employees to understand how they are performing and where they can improve.
  • Encouraging employees to work together and openly communicate with one another. This will help to build trust and cooperation among employees and make them feel more comfortable working together.
  • Showing appreciation for employees’ hard work and accomplishments. This will help employees to feel valued and motivated to continue working hard.

Downsides to relationship-oriented leadership

There are a few potential downsides to relationship-oriented leadership.

If taken too far, the development of team chemistry may detract from the actual tasks and goals at hand. While the term “people-oriented”, can be used synonymously in a business setting this approach could also be called “employee-oriented”. This may cause a leader to lose sight of the goal and become more concerned with creating a positive environment instead of achieving results.

Therefore, relationship-oriented leadership may not be as effective in a highly competitive environment where there is a need for quick decisions and decisive action.


About the Author
Hi there, I'm James, founder of Melbado. I have over 20 years of experience as a leader and entrepreneur. Recently, I turned to leadership coaching and writing to pass on my knowledge to the next generation. If you have any questions or comments, please contact me via our contact page.

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