What Is the Most Important Part of Sales?

The most important part of sales is discovery. This is the process of learning about your customer’s needs and wants and then finding the right product or service to meet those needs. Without discovery, you can’t hope to sell anything successfully.

Discovery work requires both research and conversation. You need to ask the right questions and listen carefully to the answers to identify what your customer needs. Once you’ve done that, you can match them up with the perfect product or service.


About the Author
Hi there, I'm James, founder of Melbado. I have over 20 years of experience as a leader and entrepreneur. Recently, I turned to leadership coaching and writing to pass on my knowledge to the next generation. If you have any questions or comments, please contact me via our contact page.

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