11 Tips to Write Product Insights That Sell

If you’re trying to boost your sales, one of the best things you can do is write product insights that appeal to your potential customers. But what makes a good product insight?

Here are 12 tips to help you write product insights that sell:

Define your audience

When it comes to product insights, it is important to first define your audience. This can be done by segmenting your target market and understanding what motivates them.

Once you have a clear understanding of who your target market is, you can begin to craft messages that will resonate with them. It is also important to keep in mind that your audience may change over time, so it is important to periodically revisit your definition and make sure that it still accurately represents who you are targeting.

Set specific goals for what you want to achieve

If you’re looking to set specific goals for what you want to achieve, there are a few things you should keep in mind. First, be clear about what it is you want to achieve. What are your long-term and short-term goals? What can you realistically accomplish within the time frame you’ve set for yourself?

Once you have a good understanding of what it is you want to achieve, start setting smaller goals that will help lead up to your overall goal. For example, if your goal is to lose weight, a smaller goal could be to commit to working out three times a week. Or if your goal is to save money, a smaller goal could be to create a budget and stick to it. Whatever your goals may be, remember that setting specific goals is the first step towards achieving them.

Do your research

When you’re ready to start writing product insights, the first step is to do your research. There are a few different ways to approach this, but the most important thing is to be thorough. First, take a look at your product from every angle. What are its features and how do they work? How does it compare to similar products on the market? What are its strengths and weaknesses?

Next, talk to people who use your product. Get their feedback on what they like and don’t like about it. Find out what they wish it could do that it doesn’t currently do. This input will be invaluable as you start writing insights about your product.

Finally, keep up with the latest industry news and trends. This will help you identify areas where your product could be improved and make sure you’re always aware of new innovations that could make your product even better.

Take note of your competition

When you are trying to create product insights, it is important to take note of your competition. This will help you determine what they are doing well and where they may be lacking. It can also give you ideas of how to improve upon their products. To get started, take a look at their websites and social media accounts.

See what kind of content they are putting out and how often they are doing it. Also, look at the reviews of their products online. This can give you a good idea of what people think of their products and where they may need improvement. Finally, talk to people who have used their products. Ask them what they liked and didn’t like about them. This will give you first-hand knowledge of what people want from a product like yours.

Know your product inside and out

If you want to write product insights, it is essential that you know your product inside and out. This means having a complete understanding of the features and benefits of your product, as well as how it compares to similar products on the market. It is also important to understand the needs and wants of your target audience, so that you can effectively communicate how your product meets their needs.

To really get to know your product, it is helpful to use it yourself on a regular basis. This will allow you to experience first-hand all of the features and benefits that it has to offer. Additionally, keep an eye on how other people are using your product, and take note of any feedback they may have. By constantly evaluating your product in this way, you will be able to identify any areas where improvements can be made.

Of course, simply using and observing your product is not enough – you also need to stay up-to-date with all of the latest industry news and developments. This way, you can ensure that your insights are always relevant and accurate. Reading trade publications or attending industry events are both great ways to stay informed about what’s going on in your sector.

By following these tips, you can be sure that you have all the information you need to write truly insightful pieces about your product.

Be concise

When writing product insights, always remember to be concise. This means that you should focus on the most important information and leave out anything that is not essential. Keep your language clear and to the point, and make sure that your insights are easy to understand. Remember that your goal is to help the reader understand the product better, so make sure that your insights are helpful and informative.

Use strong language

When it comes to writing product insights, using strong language is a must. After all, you want your insights to be read by as many people as possible, and using strong language will help to ensure that.

Some tips for using strong language in your product insights include: avoiding passive voice, using active verbs, and being concise. In addition, try to avoid jargon and overly technical terms. Instead, opt for clear and concise language that everyone can understand.

Ultimately, the goal is to write product insights that are both informative and engaging. By using strong language, you can help to ensure that your insights are read by as many people as possible. So don’t be afraid to use some powerful words in your next product insight piece!

Be persuasive

Product insights are all about persuasion. You need to have a firm understanding of what you want to say and how you want to say it before you can even begin to persuade someone. This means that your product insights need to be clear, concise, and on point. You also need to have a strong understanding of your audience and what they are looking for in order to be persuasive.

Be creative

If you want to be creative, there are a few things you can do. First, try to come up with ideas that are new and different. If you’re stuck, try looking at things from a different perspective. Also, don’t be afraid to experiment and take risks. Be willing to try new things and see what works for you. Lastly, don’t be afraid to ask for help when you need it. There are plenty of resources out there that can help you develop your creativity.

Back up your claims with data

When you’re writing product insights, it’s important to back up your claims with data. This data can come from a variety of sources, including customer surveys, user testing, and analytics.

Customer surveys are a great way to collect data about how your product is being used and what people think about it. You can use this data to improve your product and make sure that it’s meeting customer needs.

User testing is another great way to collect data about your product. This type of testing allows you to see how people are actually using your product and what they think about it. This data can be used to improve the user experience and make sure that your product is easy to use.

Analytics are also a valuable source of data for product insights. Analytics can help you understand how people are using your product and what features they’re most interested in. This data can be used to improve the overall design of your product and make sure that it’s meeting customer needs.


Proofreaders are an essential part of any writing process. Whether you’re writing a novel, a blog post, or just a school paper, a proofreader can help you spot errors and make corrections before you submit your work.

There are many different ways to proofread your work. You can read it yourself, have someone else read it for you, or use a tool like Grammarly to check for errors. Whichever method you choose, make sure that you take the time to proofread your work carefully before you publish it.

If you’re not confident in your ability to proofread your own work, there’s no shame in enlisting the help of a friend or family member. Just make sure that whoever you ask is willing to give you honest feedback and is not afraid to point out any mistakes they see.

Using a tool like Grammarly is also a great way to ensure that your work is error-free. Grammarly can catch errors that you might miss, and it’s always available when you need it. Simply copy and paste your text into the app and let it do its job.

No matter how you choose to proofread your work, remember that taking the time to do so will improve the quality of your writing and help ensure that readers will enjoy what they read.

About the Author
Hi there, I'm James, founder of Melbado. I have over 20 years of experience as a leader and entrepreneur. Recently, I turned to leadership coaching and writing to pass on my knowledge to the next generation. If you have any questions or comments, please contact me via our contact page.


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