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How to approach someone you do not know to sell
Begin with context and permission: identify yourself, explain why the person may be relevant, and ask whether they are open to a brief question. If they decline, end the interaction respectfully. If they engage, learn about the situation before presenting an offer.
Do not pretend the contact is personal, hide the commercial purpose, manufacture urgency, or use persistence to override a boundary. Follow applicable marketing, privacy, platform, and do-not-contact rules in the recipient’s jurisdiction.
When you’re selling, whether it’s a product, a service, or yourself, you’ll need to talk to people you don’t know. This can be daunting, but there are some tried and true methods for approaching strangers.
Make sure you have a clear understanding of what it is you’re selling and why someone would want to buy it. Put yourself in a positive mindset and approach the person with confidence. Be clear and concise when explaining what it is you’re selling and why they should buy it from you.
In general, when starting a business conversation, it is important to greet the other person with a good greeting. This shows that you are interested in talking to them and want to make a good impression. You can also learn something about the person from reviewing their LinkedIn profile. This can give you an idea of what they are interested in and how you can best approach them.